simplicity

Coincidentally I just finished reading: ‘Inventing the Movies: Hollywood’s Epic Battle Between Innovation and the Status Quo, from Thomas Edison to Steve Jobs‘ which had a few sections dedicated to the future theater experience and how the current one is not lucrative enough for the studios. I agree that the current movie-going experience needs to change and that’s mainly driven from the fact that people have good theater systems in the comfort of their own homes and to be honest they surprisingly are suffice enough to give you a great experience. While 3D could be an important step for theaters to start luring in audiences again, I am hesitant to think that anything outside of animation, i.e. non-animated films, for 3D could have a profound draw for audiences. Also, charging a premium on the experience is not something I can see a large number of the population willing to pay. Especially when the economy is tanking and the fact-of-the-matter is the movie-going experience is already expensive as is.

I am looking forward to see how and what theaters will do to stay in business with the availability of digital distribution and home-theaters. Hopefully, we will be surprised.

“Monsters vs. Aliens”

Jeffrey Katzenberg boldly predicted Monday that there will benearly 2,500 screens ready for 3-D in time for the March 27 releaseof DreamWorks Animation’s “Monsters vs. Aliens.”

At the 3-D Entertainment Summit here, DWA’s CEO also forecast thatthere will be 7,500 3-D screens for the summer 2010 release of hiscompany’s “Shrek Goes Fourth.”

Estimates suggest that the number of 3-D-ready digital-cinemascreens now in the domestic market is in the 1,500 range.

But Katzenberg, the ultimate 3-D cheerleader, expressed optimism,once again calling the format an “economic game-changer for movietheaters.”

Source – 3-D vision doesn’t waver