Microsofts Bach pitches user-driven marketing | CNET News.com
Microsofts Bach pitches user-driven marketing | CNET News.com
How can you not agree with Robert Bach on this? With the large increase and user awareness to sites such as YouTube, Facebook, and MySpace the idea of consumer marketing being pushed into a new direction can easily be seen. I think an even important take-away from this is the cost-savings that “user-driven” marketing can have on companies. The $1.2 million a company has budgeted for creating an advertisement or commercial, could drastically be cut through “user-driven” marketing. The key here also is that this type of marketing is essentially ”word-of-mouth”, but in a far faster manner. ”Word-of-mouth” tends to be a far better marketing tool, because it pushes away the hoopla of the product or service. You are more likely to want a product or service after your friends or peers have given talked about it and given it the ok. I think that’s the case with user-driven marketing, you push the marketing off to the users, essentially having them drive the sales through the technologically advanced “word-of-mouth” tool.